South Orange - Maplewood Shoppers Look Behind Trader Joe's Label
Local shoppers find their favorites in Millburn
A taste test published by Huffington Post found that many foods sold at nearby Trader Joe's stores have brand-name pedigrees. Are those foods identical to the big names, though?
The Huffington Post report says, "big brands are willing to operate under Trader Joe's cloak of secrecy, under which the 'vendor shall not publicize its business relationship with TJ's in any manner.' "
Michelle H., a shopper at the Trader Joe's in Florham Park, wasn't surprised by the information. "I like their food no matter it comes from, but I always thought that the snacks, especially, reminded me of familiar products from the regular grocery store."
At the Millburn store, Leslie Jardine was ready to name names. "This coffee tastes a lot like Starbucks," she said. "I'm sure the corn puffs are Pirate Booty."
To find out more about which Trader Joe's items are produced by well-known companies, click here.