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NJAWBO Breakfast Meeting

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The next breakfast meeting of the New Jersey Association of Women Business Owners (NJAWBO), Metro East Region, will be held on Tuesday, February 12th, between 8:00 and 10:00 a.m., at The Turning Point, 137 Central Ave., Westfield, NJ. The New Jersey Association of Women Business Owners, Inc. (NJAWBO) is a not-for-profit organization whose mission is to provide tools for women business owners to compete in any marketplace enabling them to operate a financially successful business.


Is Facebook right for your business? Should you invest time to design, develop and implement a business page, profile, groups, graphs, etc.?  21st Century marketing mix consists of an integration of traditional and online tools. Essentially, social media platforms were introduced to business owners in order to broaden their targeted audience reach, without having to spend thousands of dollars.


Facebook is the largest network in the world due to its interactive features, community linkage, and inexpensive capabilities to create brand recognition in promoting products and/or services. In particular, Dean Koontz developed a Facebook and MySpace profile for character in his book “Odd Thomas,” in which both sites increased its fan base as well as book sales.


So you’re still wondering, how does this apply to my business, or is Facebook good for my business? Felicia Lucco, consultant and president of Your Cyber Partner, has over 20 years’ experience supporting start-up technology companies with project management, writing, graphic design, and website maintenance. In 2012, Felicia was a contributing author in the book, Jersey Women Mean Business! Big Bold Business Advice from 72 New Jersey Women Business Owners.

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